Today we are going to discuss a question which every business has to take at some point. To replace its signage or to reface it? And that moment may come much sooner than you think. Why? Because signage makes a big difference in how people perceive you. A misplaced ‘M’ or a slightly faded orange can make them think that you are going out of business!
Replacement is pretty easy to comprehend. However, let us be clear on what refacing means. Refacing is simply putting a new face on something. Like new paint or new vinyl graphics. If it gets more complicated than that, it tends to go out of the refacing zone.
So, Which One to Choose: Refacing or Replacement?
Now, I don’t want to turn this article into an academic paper on the advantages or disadvantages of each. However, both of them have their merits. To come to a good conclusion, it’s pertinent to take note of these.
Refacing is cheaper, simpler and less time-consuming. However, there is only so much you can do with it. Also, continued refacing may leave you with a shaky structure.
Replacement, on the other hand, is expensive and will take time. However, it has the potential to change the way people look at your business. You can completely rebrand your business. Plus, it leaves you with much sturdier frames.
That makes it more confusing.
Okay, so let us come down to the main question. Which one to choose? To be really honest, it really depends on the kind of situation you are in
When to Stick With Refacing
Usually, there seem to be two situations when refacing makes sense:
- The basic structure is sturdy and your signage strategy seems to be working. In this case, it is better to simply reface the signage to give it an extra boost. Better invest your money in other areas of your business.
- When you are tight on money. Rather than make a shady replacement, it’s better to make none at all. Just preface your signage, and once you have enough to spend, go for an overhaul.
Also, refacing can be considered when you are moving into new or temporary premises. You are not sure about the place yet. So, it is better to keep things simple.
When to Go With Replacement
Replacement, on the other hand, is more justified in the following two situations:
- The structure is crumbling. That’s an easy one. Even if you reface, the bent sides or the rot will never let the signage shine.
- You want to be creative. You may want to rebrand your store. You may want to do something unique with the sign. You may have some great new ideas. In these cases, it makes perfect sense to just replace the existing sign.
So, it really depends on your present situation. However, it’s advisable you always consult specialists before making a decision. They will look at the level of rot, the sturdiness of the frame, the possible options and the amount of money each option may involve. It will always help you make a better decision.
At AMI Signs, we do exactly that. First, we help our customers take a good decision. Then, we execute that decision to perfection. In case you are interested, we are just a phone call away!