When it comes to signage, you can do a lot with a little. A small sign with the right images and lettering can get your business noticed in a big way. Yard signs are a great option for big branding in a small package. This makes them an affordable and effective medium, great for small business, landscapers or individuals who work out of their homes. You’ll want to make sure that you’re getting the most out of these signs, though. By following these tips from AMI Signs, you’ll make sure that your yard signs are highly visible and building your brand at all times.
Choose Your Colors Wisely
Color is an important part of the design of any sign. You need to choose the right colors to represent your business. You’ll want to match your existing branding too. A consistent brand is incredibly important to success in business. A cohesive brand builds familiarity and recognition with your clientele. So, when it comes to your yard sign, you’ll want to make sure that your colors are perfect. You’ll also want to make sure that the colors you choose are highly visible. The more visible your colors, the easier it will be to read your sign from a distance. High-contrast colors will ensure that passing motorist and pedestrians will be able to read your sign before they’re on top of it, even in low light.
Double Check Your Copy
Another important part of your sign is the copy. The copy of your sign is the message you wish to display. You’ll want to make sure that your copy is clear and concise. Too many words will crowd your sign and make it hard to read. So, keep your message to the point and only include important information. You’ll also want to double check for spelling and grammar errors. A misplaced apostrophe or improper syntax can totally change the meaning of your message. This may result in confused customer or even a major PR problem. Either way, you’ll want to make sure that your sign copy is spot on.
Choose the Right Location
Your sign colors and copy won’t matter at all if your sign isn’t able to be seen. The most important part of the perfect yard sign is the right location. You need to find a spot that is close to the street. If your sign is too far from the street, no one but you will be able to read it. You’ll also want to make sure that hills, trees and shrubs aren’t hiding your sign from the view of passersby. You need to make sure that your lawn is well-maintained too. Don’t let grass and weeds obscure your message.