Blog

  • 18
    Dec
    Posted in:
    How Brick and Mortar Stores Can Win Against Online Retailers This Holiday

    We are living in an era of technology and the internet seems to be overtaking physical businesses and even their actions. People spend more and more time online and this seems to be reflected in the physical businesses’ profits. A lot of persons make all their purchasing over websites and it seems like there is no alternative for an old-fashioned brick and mortar store.

    Still, the situation is not as bad as it seems, and with a good strategy, a physical shop can win its customers back for the holidays.

    Here’s how you can reinvent your brick and mortar store for the holidays through signage and displays.

    1. Wayfinding Signage

    Even if people like to purchase their products online, they still have to go outside, right? Well, this is your chance! A wayfinding sign is perfect for letting the people know about your business and presenting your main offers. If the signage is well designed and it has a clear guidance, people will be really interested in what you have to sell and they will find your store’s location easily. Just think about the design and find a proper placement for your future wayfinding signs.

    1. Classic Outdoor Signage

    The main advantage of a brick and mortar store over an online one is the fact that the customer can receive his products right away, and won’t have to wait one or two days for the shipment. People are impatient by nature and if you learn how to exploit this behavior, your store will always have clients.

    Even if outdoor signs are the oldest form of marketing, they can still be effective and they can help you increase your clientele. How? Well, you will need to make the future customers understand that they need what you’re selling now, and not after one or two days.

    1. Persuasive Signage

    Just because a potential customer has entered your brick and mortar store, it doesn’t mean that your signage did its job…yet. Now it’s the time to push even harder and to show your customers how many good and cheap products you have on offer. During holidays, people are willing to spend more money than in the rest of the year, and now, you can even include expensive packages into the offer. Of course, you can do that as long as you offer a significant discount and you promote it with a persuasive signage.

    Holidays Are Almost Here – Start Designing Your Signage!

    Now that you know what you need and you can finally see that brick and mortar stores will always have a future, you can start designing your signage. AMI Signs is a professional sign company which can take care of that problem for you and help you design the best signage for your business. Contact us today and let’s beat the online retailers together!