How Vehicle Wraps Can Get You More Customers
There is a lot of discussion regarding finding the best form of advertising. Marketers constantly debate their allocation of resources between different advertising channels depending on the type of business they are dealing with. In this article, we will examine how and why vehicle wraps serve as an affordable and effective marketing medium, especially for small and medium-sized businesses. The article will base its conclusions on data, reports and ground realities to provide foolproof marketing advice about the excellence of vehicle wraps as a resourceful addition to your advertising mix.
Five Reasons Vehicle Wraps Can Boost Your Business
So, why should you be investing in some form of vehicle wrapping as a business? Here are five reasons we have compiled and believe convincing for anyone who hadn’t previously considered vehicle advertising a legitimate and efficient outdoor marketing tool.
Increasing Interest in Vehicle Wraps
As per Grand View Research, the car and vehicle wrapping industry is expected to rise significantly over the next five years. The vehicle film market is estimated to grow to more than 22 per cent. This in itself is a significant statistic and a very important one indeed. The research shows that more and more people are getting interested in vehicle wraps, which means that businesses should be investing in channels that are currently sparking attention. The fact is that there is a sharp increase in vehicle wrap, and companies should be ready to exploit it to its advantage. According to 3M’s official report, shops expected a 60% rise in wrap sales in 2020.
More Trustworthy Form of Advertising
Another big reason why most businesses, especially small ones, are switching to vehicle wrapping as an advertising maneuver is due to the transparent nature of out-of-home advertising. Unfortunately, digital advertising hasn’t been as transparent, and people remain skeptical about whether the right people see their ads in the first place. With out-of-home (OOH) advertising methods, like vehicle wrapping, things are much more transparent. According to Statista, 69% per cent of customers find OOH far more reliable and transparent than digital advertising! As a business owner, you should move towards a more trustworthy form of advertising.
Cost-Effective Form of Advertising
Various figures are thrown around regarding the cost-per-impression of wrapped vehicle advertising. According to some, vehicle advertising wraps cost customers an impressive $0.35 for every thousand impressions only. It is by far the cheapest form of advertising, at least according to this study. From a logical standpoint, vehicle advertising wraps are more affordable in the long run. All you need to do is install a vehicle wrap on your vehicle wrap today, and it will serve as an advertisement for a long time, especially if you take good care of the wrap from day one.
Establishes Business Presence at the Local Level
As a small business operating in a particular vicinity or area, you should invest in advertising channels that introduce you to the local community. Your marketing should be targeted to the local area where you offer your business services, a task that requires some technical expertise if you try to do it through online advertising. However, a wrapped vehicle can go a long way. It is an excellent marketing instrument that serves as a hearty introduction to your services to the local community. Whether parked on the side of the road or commuting to a client’s address, your wrapped vehicle remains in the local eye, thus increasing your chances of getting more customers!
Noticeable Form of Advertising
As a marketing or business owner, you want to invest in those advertising channels that generate interest. Suppose your marketing and advertising are not noticeable. In that case, it is better it wasn’t done in the first place because it results in a waste of money, time and resources. Vehicle wrapping as an advertising medium is highly noticeable to commuters and people. 64% of people in Nielsen’s 2019 report told surveyors that they noticed wrapped automobiles on the roads when commuting. The number is significantly higher than other forms of outdoor advertising. Compared to a wrapped vehicle, people saw mobile billboards and taxi cabs 27% and 31% of the time. If you are a business looking to advertise, wrapping a vehicle is the way to go. It is a lot more attractive than similar forms of advertising.
Contact AMI Signs for Best Vehicle Wraps in Frederick, MD
So, if you are interested in getting your car wrapped from the finest in the trade, look no further because AMI Signs has got you covered. AMI Signs has a 5-star review rating on Google for its vehicle wrapping services and boasts a lengthy list of favorable testimonials from our clients. Currently, we are offering our services in Frederick County, Clarksburg, Germantown, Urbana, Frederick, Damascus, Hagerstown and other nearby vicinities.