There is a long-standing debate between traditional paint jobs and vinyl car wraps. When it comes to modern-day commercial vehicle wraps, many argue that modern vinyl wraps are better than paint jobs for marketing and branding purposes. The wraps are gaining popularity, especially among the Gen-Z. The glossy and matte finish of these vinyl car wraps has provided different options to car owners, and its utilization for business promotion and marketing is equally helpful. In contrast, the paint job provides one simple traditional finishing and does not go a long way when a business changes its branding marketing strategy. We are here to help you understand the difference between these two for commercial vehicle usage. So, let’s begin.
Advantages of vinyl car wraps for commercial vehicles.
The following are some key advantages of using vinyl car wraps for your vehicles.
The vinyl car wraps offer additional protection to the vehicle’s original paint. If you are using your vehicles for branding and marketing, you can protect the original vehicle paint. The vinyl wraps provide extra protection from dust particles and minor scratches and provide resistance against rain and snowfall. You can take care of your vehicles and utilize them for branding and marketing your business.
Customize marketing and branding with vinyl car wraps.
The vinyl car wraps provide the freedom of customization as per your needs. Unlike car paint, you can change as many vinyl car wraps as you want. If there is a change in marketing strategy, you can take the wrap off and get a new customized one. It is easy, convenient, and hassle-free.
Coordinated branding on your vehicles.
An important benefit of using vinyl car wraps for business is the professional installation of branding messages. It ensures that your vehicle’s door and window movement does not alter your branding. This is not viable with paint jobs, as it is limited to the vehicle’s body and does not include windows.
Advantages of paint jobs for branding and marketing.
Enlisted are some benefits of using traditional paint jobs for commercial vehicles.
Handy for vintage and old vehicles
The paint jobs provide traditional looks to the vehicles. A paint job is for you if you want to opt for a traditional approach and use old-school marketing. The classic appeal is not confined to any specific era; It catches the eyes of enthusiasts and admirers who prefer classy and sophisticated looks. Paint jobs for vintage vehicles can give you an edge over the others because fewer vehicles on roads carry brand messages or advertisements. If you can procure vintage or old-school vehicles and get them painted with your business logos and messages, you can enjoy a competitive edge.
A paint job carried out with dedication and engineered with resistance can be suitable for decades. A craftsman-carried paint job can guarantee long life and ensure the vehicle can withstand atmospheric harshness. With these traditional paint jobs on classic vehicles, your business message could be engraved for a longer time.
Cost analysis of vinyl car wraps and paint jobs
There is a significant difference between vinyl car wraps and traditional paint jobs. The cost of the paint job is higher as compared to vinyl car wraps. There is a 50-100% difference between a standard vinyl car wrap and a paint job. For instance, if a standard vinyl car wrap costs $ 2,000, the paint job would cost $ 3,000-$ 4,000. Here, the vinyl car wraps are better economically. Ideally these could be written off as business expense since you will be using it as a marketing tool.
Maintenance and repairs analysis.
The marketing strategies and campaigns can change on a monthly or yearly basis. The life of a paint job is almost 10-15 years on average, whereas the optimal lifespan of a vinyl car wrap is around 5-7 years. If you plan to have your logo or tagline on your vehicle, a paint job can be a good idea. If you wish to have the whole vehicle covered, you need vinyl car wraps. Vinyl wraps require minimal maintenance, whereas paint job requires regular cleaning and protection from scratches.
Environment-friendly nature of vinyl car wraps.
If you care about the environment, you would not want to use paints on your car that are a source of VOC emissions and come with disposal issues. The vinyl car wraps are eco-friendly and even come with recycled material, so you can play your part in environmental preservation and enhance your vehicles.
Your vehicle branding and marketing can help you stand out ahead of your competitors. Whether vinyl car wrap or a paint job, you can effectively communicate your brand messages and campaigns. Vinyl wraps are a great option for covering a whole vehicle and give you the best ROI and customization on doors and window movement.
Remember to consult an expert help when applying vinyl car wraps on your cars. If you have any questions or need more information, let us know. We at AMI Signs would be readily available to help you out.
Is vinyl wrap easy to replace?
Does vinyl car wrap fade away?
How do I keep my vinyl wrap from fading?
Using a vinyl wrap on my business car decreases the resale value.
How long does a matte car wrap last?
It also lasts the same as a glossy car wrap, i.e., 5- 7 years.