When at a trade show, you will be in the same space as other companies with the same target audience. However, in some cases, you won’t be selling the same products and can use it to your advantage. If you are not selling the same thing but have the same audience in mind, why not trade off contact information?
By finding another company of similar goals but dissimilar products, you can each double the number of contacts you garner without increasing competition. Of course, it makes good sense to stave away from companies offer the same types of products and services, as it can have a negative impact. But making a networking connection with a similar company can not only help get contacts at the show itself but lead to a longer-term relationship.
Small tricks of the trade such as this can lead to a much more successful show. By utilizing the opportunities of a trade show, you can get more out of your attendance.
If your display is more interactive, people will stay longer. When people stay longer, a crowd is likely to form. When a crowd forms, other attendees will want to go to your booth because there will be social proof that it is the booth to check out. This can mean more for your booth than any other aspect, as crowds draw in crowds, which leads to far more marketing impressions made at one time.
Bring Your Best Clients
If you have long-standing clients that are happy with your services, they can be your best tool in garnering more clients. They will likely be the attendees to spend the most time at your booth since there is already an established relationship. This will not only create a crowd, but they will be your biggest advocate. Consumers would rather purchase a product they have a first-hand account of working rather than through marketing efforts alone.
Bring Your Sales Team
It may seem like it goes without saying, but many companies choose not to bring the best of their sales team. Instead, they have thought leaders showcase the work. However, the sales team will know what the best-selling points are and have experience putting the brand’s best foot forward to land a sale. Even better, these are the members of the team that know how to turn an interaction into a sale.
If you have a trade show coming up, contact us today. Our team understands what it takes to make an engaging and thoughtful trade show display that is sure to grab attention.